Problem

JELL-O's brand managers asked us to conceptualize how much of JELL-O.com's content and digital assets could surface under their Facebook brand page. A moderate budget and existing platform conventions placed boundaries on our strategy early on.

• Company:

  Kraft | JELL-O

• Agency:

  Crispin Porter & Bogusky

• Format:

  Facebook Canvas Application

• Role:

  Experience Designer - Team of 2

• Involvement:

  Concept Ideation, UIE, IXD

• Tools:

  Adobe InDesign, Illustrator, Fireworks

Solution

JELL-O's Facebook product listing

The solution included a Facebook Canvas web application that surfaced the majority of JELL-O's edible products and gelatin molds bringing the social experience close to parity with the JELL-O.com site. This feature was added as a new tab, paired down from our full designs, in the existing branding page navigation hierarchy. While we did not secure funding to integrate all of our designed features, the explorations were useful, and the project was a success. All told, the results were well received, and the brand enjoyed getting closer to the hundreds of millions of users that Facebook enabled them to reach.

 

Process

Context and framework research

 

 

Content Inventory and Information Architecture

The client provided extracts of their product listings for our use. We completed a high-level review of the content architecture and came up with the content inventory shown on the left.

Site map

 

Facebook User Flows

User Flows